How Many Keywords Should You Target?

Keywords are one of the most important parts of any search engine optimization strategy. They tell search engines what your site is about while speaking the same language as your potential customers. From there, you can convert those users into your customers and earn more revenue online.

In that respect, succeeding online starts with choosing the right keywords for your site. But how many should you target? Should you use multiple keywords on one page? Or do you need to create multiple pages for every single version of a keyword?

That’s a complex question, but it has a surprisingly simple answer. We’ll answer it completely on this page! If you’d like to speak with a specialist, you can reach us at 832-953-4350.

How many keywords should you target with your site’s pages?

When search engines were invented in the mid-90s, keywords were one of the few ways that they organized search results. If you want to show up for certain keywords, all you had to do was use those keywords on your site exactly as users wrote them.

Today, search engines — especially Google — are much more sophisticated.

HOW SEARCH ENGINES VIEW KEYWORDS

Search engines can now interpret and understand the context of a search query. They can look up synonyms to certain words and search for phrases that may use different words, but mean the same thing.

But that doesn’t mean Google has identical search results for two different keywords.

For example, the phrases “hoodie” and “hooded sweatshirt” refer to the same concept — a warm autumn-wear shirt that comes with a hood on the back.

Google knows that those two keywords are similar, but it treats them independently.

These are the search results for “hoodie,” at the time of publication.

Google Search Results for Hoodie
These are the search results for “hooded sweatshirt,” at the time of publication.

Google Search Results for Hooded Sweatshirt
So the results are similar, but slightly different. This is the basis for choosing how many keywords to use on your site.

All of these top search results concentrate on one of the variations of the keyword — “hoodie” or “hooded sweatshirt.” But they also use other keywords, like “men’s hoodie” or “athletic hooded sweatshirt.”

With that in mind, we can get a good idea of the best way for you to use keywords, including how many to use on one page.

How many keywords to use on one page

To figure out how many keywords you should target on one page, start by asking yourself a question: What is the main subject of this page?

STEP 1: YOUR PAGE’S SUBJECT

Let’s say you run an ecommerce store that sells a wide range of running shoes. The subject of the page is clearly the shoes, but how do you know what to call them, exactly?

You can do some keyword research with tools like the Google Keyword Planner to figure it out. That’ll show you the approximate popularity of different phrases like “running shoes,” “athletic shoes,” and “jogging shoes.”

For the purposes of this example, let’s say you choose “running shoes.”

STEP 2: DIFFERENT VARIETIES OF THAT SUBJECT

After you have the keyword you want, consider the different variations of that subject that you carry.

In this case, you could carry men’s running shoes, women’s running shoes, long distance running shoes, brand name running shoes, discount running shoes, and more.

It’s also possible that you could have all of those items on one big page that lists products. In that case, “running shoes” would fit best fit for everything, while you can include links to more specific pages later.

STEP 3: ORGANIZING THOSE VARIETIES

Finally, it’s important that you organize those varieties on your site in a way that makes sense to search engines and users.

That means offering additional information for every sub-type of a keyword that you want to target.

So from your “running shoes” page, users should be able to click to a page that talks about “women’s running shoes” only.

They should also be able to click to a page about “discount running shoes” and “brand name running shoes” just as easily.

Those pages should contain more specific information to reinforce that keyword. The more specific you can be, the better your chances will be of having those pages show up for even more specific keywords.

With this example in mind, we have our answer to our original question.

How many keywords should you target?

For every page you have on your site, target one keyword specifically.

If that keyword has variations, create other pages to cover those variations in greater detail to offer the best possible information to your users.

Be as specific as you can, and include variations of a keyword only if they make sense naturally. Don’t try to cram one page full of keywords that apply to one general subject.

With that kind of specificity, you can be sure that you’ll best serve the wants and needs of your users — especially through Google.

It also gives you the chance to show Google and site visitors how much you know about topics related to your industry. That makes you an authority among your competitors, which further drives potential customers to your business.

So if you want to make the biggest and best impact on your customers, concentrate on one specific keyword per page. Even if it’s a general page that links to other related pages, be as specific as you can.

Once you do that, your site’s content will be hyper-targeted to long-tail keywords that can continue generate traffic and new potential customers. That gives you more potential to grow, and you can refine those pages individually to more efficiently convert visitors into paying customers.

And after you do that, you can target more keywords, repeat the process, and grow even more!

Improve your company’s use of keywords

Klever Digital is a full-service Internet marketing agency, and we know the value of targeting high-value keywords for any business.

If you want to start showing up in search results from Google, Bing, and other search engines, we can make it happen!

Contact us today to create a keyword strategy that’ll help your business grow!

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How to identify quality keywords – Houston SEO, Klever Digital

How to Identify Quality Keywords

Compelling content is the cornerstone of Internet marketing and that’s why it is so important to identify quality keywords. No matter how strong your branding is or how beautiful your website looks, content is needed to move people through the purchasing funnel.
Without content, nothing else really matters.
Getting your content to do its job isn’t an easy feat, though. I’ve written before how content has become a commodity and is easier and cheaper to get than ever before. “Easy” and “cheap” don’t often translate into “good,” however, and that is absolutely the case with website content. Your content needs a number of things to thrive: the right tone, the proper industry vocabulary, and effective calls to action. Most of all, though, it needs to be written about a topic that people are interested in.Keyword research might be one of the oldest tricks in the book, with regards to SEO, but it still works and will keep your content relevant to your target market. Remember: your content is only compelling if people are around to read it.To make sure people will see it, you need to make sure your content is properly optimized for the right keywords. Here’s how to identify quality keywords that will attract the most visitors to your website.

Before we dig into keyword research, we need to make sure our overall content strategy is formulated for success.

 

The Foundations of Keyword Research

“Step 1: Buy a comic book shop. Step 2: Buy a big bag to put the money in.” – Sheldon Cooper

sheldon-cooper-comic-book-store

Ahh, if only it were that easy…

Unless you are Sheldon Cooper, people aren’t always going to show up on your site and become a customer with the snap of a finger. Now more than ever, consumers play the role of careful researcher and need time and information to move through the purchasing funnel.

The keywords that we select to include within our content need to be varied and speak to a number of different audiences. If they aren’t chosen with care, they won’t attract leads and buyers at every stage of the decision-making process.

One of the greatest benefits of compelling content is that it can speak to people at all stages of the purchasing funnel. You can have pages optimized for keywords targeting people ready to buy (“credit card in hand”) and other pages optimized for people at the very top of the funnel who are conducting research on your industry. They are all uniquely valuable visits for your business, and the best vehicle to drive these people to your site is content.

Planning Your Content Strategy to Match Your Funnel

When you are planning out your content strategy for your website, make sure to leave room for pages that will specifically target each level of the purchasing funnel. We’ll get into how you can identify quality keywords for all of these groups of people shortly, but here’s how a sample of pages might end up looking like for a lawyer’s website:

Top of Funnel:

  • When Do You Need A Divorce Attorney?
  • What Do Divorce Attorneys Do?

Middle of Funnel:

  • Guide On Selecting The Right Attorney For You
  • 15 Things To Look For In A Divorce Attorney

Bottom of Funnel:

  • Cost of Representation: How Much Does a Divorce Attorney Cost?
  • Best Divorce Attorney In Florida

Each of these articles attracts a unique set of people to the page with different inherent needs. By remaining mindful of the purchasing funnel and doing careful keyword research, you can make sure that your website speaks to each of these groups effectively.

Before starting to identify specific keywords that you want to target with your website, come up with a list of “buckets” from the purchasing funnel that keywords will fall into. There is no universal way to do this but the simplest approach would be to use two keyword buckets: informational queries and transactional queries.

Each of these buckets can help provide a roadmap for the keyword research process and make sure that your site has a balance of different types of content.

Diving Deep Into Keywords

There are a number of free keyword research tools out there that you can use to uncover hidden gems for both buckets of the purchasing funnel. They will help you identify quality keywords more easily. If you are going to use these two buckets to guide your content strategy, plan on doing content based on a mix of 50% informational keywords and 50% transactional ones. This will give you a good balance and keep your strategy equally focused on long-term and short-term prospects.

Informational Queries

For these top-of-funnel queries, a good rule of thumb is to answer common questions that people have about your industry. Informational queries are often done in the form of questions: What is a widget? How do widgets work? When do I need a widget?

These types of keywords aren’t likely to result in lots of direct revenue, but they introduce people to your brand and can drive lots of first-time visitors to your website. As they move through the purchasing funnel, these visitors become more valuable, and your website will (hopefully) be the first place they think of when they reach the middle and bottom of the funnel and are ready to make a purchase.

quora-family-law

To uncover keyword for informational queries, find where people are asking questions and participating in conversations online. My favorite sites to identify quality keywords are UberSuggest and Quora. I like both of these sites because the topics and suggestions are 100% user-driven. UberSuggest pulls keywords from real Google searches and Quora has a massive warehouse of user-generated content.

Find common topics and write helpful, information-packed guides that answer the questions people are asking. This will drive traffic through new keywords and position your brand as an industry leader.

Continuing our theme, here are a few keywords and discussion topics I found about divorce attorneys after only a few minutes of searching:

Transactional Queries

These people have done their research, know what they want, and are ready to make a decision about which business to work with. In terms of value per visit, this bucket is your real money maker. If you aren’t speaking to this audience, you are in trouble.

Searchers who are ready to sign up or purchase today have a renewed sense of urgency in the queries that they typically use. Google’s Keyword Planner tool is a great way to pull in some specific keywords for this bucket.

divorce-attorney-keyword-planner

You can use Google’s estimated Cost Per Click to determine how much commercial intent (that is, intent to make a purchase)and long-term value is behind each click. If somebody searches for “find divorce lawyer” the CPC is $30.87, whereas a broader, more informational search for “divorce lawyer” comes in at $19.61. The higher CPC keywords should be your main focus in this stage of keyword research. That’s where the most value can be found. Manually type in some queries or plug in a competitor’s website into  Google Keyword Planner to start generating ideas.

I spent five minutes pulling in some sample transactional keywords for our fictitious law firm again. Here’s what I came up with:

  • Best divorce attorney
  • Family divorce attorney
  • Find divorce attorney
  • Cost of a divorce attorney
  • Low-cost divorce attorney
  • Price of divorce
  • Best divorce lawyers
  • Best divorce lawyer in {location}

After just a few minutes, you can grab hundreds of keywords from the Keyword Planner that people are searching. These are people who are ready to become new clients of our fictitious law firm. You absolutely need pages on your site that are devoted to increasing your visibility in search engines based on these keywords.

Keywords = Marketing Keystones

Keyword research can be tricky, but if you come up with an overall content strategy and stick to it, you’ll be well on your way to successfully marketing your website in search engines.

It is easy to get caught up in the bells and whistles of other marketing tactics, but few activities will provide the long-term ROI of solid keyword research and content creation.

Take some time to use the tools and strategies highlighted above to carefully identify quality keywords for your business and implement them.

Over the course of a few years, a simple informational content page can speak to thousands of potential prospects, and a well-targeted transactional page can close more deals than a thousand cold calls ever will.

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Search Engine Optimization

Search Engine Optimization

Search engine optimization, or SEO, considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website. Consider SEO services if you’re interested in:

  • Gauging the competitiveness of your online search market through detailed competitor analysis
  • Reaching potential customers who are much more likely to convert because they already express interest in the products and/or services you offer from their search query alone
  • Achieving increased website traffic, higher conversions and a significant ROI

About Search Engine Optimization Services from Klever Digital

Search engines are the gateway through which potential customers find your product. Your company’s placement in the top ten search results for relevant keywords is crucial for your business if you want to be a competitor in your industry.

After implementing a customized, well-researched, and properly-executed search engine optimization campaign, your business will see a massive influx of new leads. As one of the world’s top search engine optimization companies, Klever Digital has the expertise, dedication, and proven track record of excellence to ensure your online search engine optimization campaign is successful and profitable.We have a plan that’s perfect for you.

 

The steps we take to optimize your website:

1. RESEARCH

icons showing how we research

In order for us to optimize your website in the best way possible, we first have to understand your business, your industry, your competitors, and what you want from your website.

After we’ve gotten to know you, we’ll have a roadmap of how to best optimize your website.

We’ll do in-depth competitor analysis in order to understand what your competitors are doing on their websites, what works, and what you’re up against.

We’ll then do a site and server analysis of your current website to see what we’re working with, and understand where to go from there.

Finally, we’ll analyze 200+ on-site SEO factors that will help us to improve your website so that you drive the traffic you desire.

2. OPTIMIZE

icons showing how we optimize

Now that we understand all of the factors involved in your business and website, we’ll start the optimization process.

We’ll make changes, big and small, to your website so that Google will be able to understand who you are and what your website presents to users.

To do so, we’ll use titles and meta descriptions that grab the attention of users, speed up your website to decrease bounce rate, and update your site architecture so that its easy for visitors to get around.

3. CONTENT

icons showing how we produce content

In order to gain quality traffic to your website, you have to have useful, updated content that your users want to read.

We will provide you with everything you need to present great content to your readers. We’ll start with topic suggestions and then we’ll provide the copy.

We’ll provide you with longform copy that educates your readers to the fullest extent, and blog posts that keep your readers coming back for more.

4. KEYWORDS

icons showing how we do keyword research

Keyword research is the heart of every SEO campaign. We’ll do all of the research for you and find keywords that help drive the most valuable traffic to your website.

We’ll pay attention to the keywords that your competitors are using too, in an in-depth competitor analysis. You’ll also recieve a keyword mapping report and advanced rank tracking.

5. EARNED MEDIA AND LINKS

icons showing how we do earned media

Klever Digital has an entire team dedicated to earning your site mentions and links from websites with high authority

At this part of the process, we will promote your content so that it is seen by as many users as possible and we’ll gain relevant mentions from popular blogs and press sites.

Our goal is to create a viral marketing campaign for you and your business.

6. TESTING

icons showing how we test

To tie everything together, we’ll make sure that your website is driving visitors through your conversion funnel by testing all of the elements that we’ve implemented.

We’ll make sure that your calls-to-action are doing their job, and if they aren’t we’ll fix it.

We also believe in continuing to improve your website, so we’ll always be there to improve your website in order to get the highest possible ROI for your business.

Choose Klever Digital for All Your SEO Needs

When your website is designed with search engine optimization in mind, it will experience increased website traffic, a higher number of conversions, and a significant ROI.

As one of the best search engine optimization companies in North America, we can give you real results—and change your business for the better.

Visit our SEO packages page for additional information on our SEO plans and services.

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Houston SEO Service Guarantee

SEO Service with Guaranteed Search Engine Rankings

At CWS Connectiity, our SEO services are guaranteed to increase your search engine placement and visibility, and in turn site traffic, so you can experience a positive return on your investment. Our methodology and expertise equate to an approach toward SEO that is second to none. In fact, we’re so confident in our approach, that our SEO services include guaranteed 1st page search engine rankings.

So what exactly is included in a guaranteed search engine optimization plan? The exact number of keywords guaranteed varies depending on which SEO plan you choose, but every plan includes guaranteed search engine placement or your money back.

That’s right—we will refund your entire initial SEO campaign investment if we don’t reach the goals we set for your campaign. That means when we offer guaranteed placement on a search engine, it’s a low-risk investment for you that can yield a high ROI.

Our guaranteed SEO is a show of our confidence to deliver the results you want. So what are you waiting for? Give us a call today at 832-953-4350 to get started!

We aren’t happy until you see positive results from our campaigns. Don’t hesitate! Sign up for our guaranteed services today!

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The prices of our guaranteed search engine optimization services are determined by the number of keywords in your strategy, the number with guaranteed search engine placement, and the number of 1st page Google results.

While many SEO companies charge astronomical and unrealistic fees for guaranteed services, our expertise as an SEO agency us the confidence to offer you a full refund if we don’t deliver. No gimmicks—just guaranteed search engine placement and a partnership with a top-ranked SEO firm.

Guaranteed SEO service packages

Please see the SEO pricing chart below to find out exactly what our guaranteed SEO services include:

 

{CHART}

ROI that Far Exceeds the Cost of SEO Services

Our team of search engine optimization specialists adheres to the undeniable truth that without a positive return on your investment, any marketing campaign, whether online or off, is simply futile. When you partner with us, that isn’t a concern – because with each search engine marketing campaign we manage, your ROI is at the forefront of your account manager’s mind.

As a guaranteed SEO company, we know that every website and company is different—there is no “average” site or company. And we keep that in mind as we work to give you the best SEO placement possible.

At Klever Digital, we understand that what works best for one company may not work for another, and we recognize the uniqueness of all of our clients in their SEO endeavors. That’s why when you partner with us, we’ll build your campaign around your business goals and objectives. We’ll determine the best possible keywords and strategies for your site, and build your guaranteed search engine optimization strategy around that.

This means that only is your plan fully custom, but so are the guarantees we offer. Instead of giving you a generic, one-size-fits-all promise, we’ll make sure that the goals we set for your campaign are truly relevant to your overall marketing goals.

We’ll always keep your specific objectives in mind to ensure that your success exceeds your expectations. We attribute our success to your success, and we don’t settle for anything less than greatness. That’s why we offer guaranteed SEO services for our clients.

With our SEO pricing, you’re also getting the guarantee of success in major search engines like Google. Our track record is outstanding with 100% of clients enjoying positive results from their SEO campaigns. What’s more, the figures proving our success are staggering, with clients achieving over 800% positive change in their organic search engine traffic. That’s why we’re so confident we can perform SEO with guaranteed results. We’ll even act as a universal search SEO consultant to keep you in the loop as we work.

How is SEO pricing determined?

SEO pricing is based on a variety of factors, and your investment depends on your company’s goals. That’s why we break our pricing into tiers for businesses of different sizes and with different objectives.

There are never any hidden SEO fees with us. We want you to know up front what you get with each one of our SEO pricing plans so you can make a well-informed decision and know what to consider when comparing the value of any SEO services package.

What our search engine optimization pricing chart doesn’t mention, though, is one of the most important factors in determining a fair SEO price: The experience and knowledge of the team of SEO specialists you get to collaborate with when you choose Klever Digital as your Internet marketing partner.

At Klever Digital, our team is made up of over 100 industry experts in a variety of areas from SEO to PPC to web design and development. When you work with us, you can rest assured knowing you will have access to some of the brightest minds in the industry who not only work in the business every day, but are passionate about Internet marketing and always stay up on the ever-changing best practices and trends involved.

The SEO pricing formula we adhere to begins with the number of keywords (and key phrases) your site will be optimized for, as well as the number of 1st page Google results guaranteed. As a part of our guaranteed SEO service, these SEO pricing factors serve as the foundation of the cost of each of our SEO plans. They establish what type of strategy is needed moving forward, and give you a benchmark by which to measure our success.

While all of our SEO plans include site and server cleanup without cutting any corners, the plans differ in the extent of additional services provided, from consultation to link building and SEO copywriting services to social elements in search. We even offer local guaranteed SEO services for small businesses looking to capture their city or town’s market.

Why does SEO pricing vary from firm to firm?

Unfortunately, there is no industry standard for average SEO prices, and not every firm offers guaranteed search engine optimization services. This means any firm can claim they do SEO and can charge whatever SEO prices they desire. The burden is ultimately left to the client to determine a fair SEO price.

This only furthers the importance of understanding what you will get for your Internet marketing investment, so you can conclude whether or not it is worth the return you expect. Ultimately, your decision should be based on the overall, long-term value of the SEO services provided – and one of the best ways to gauge that is by looking at the guaranteed results. Let’s get your SEO program started today! Contact us

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Why is Klever Digital A Better Web Design Company?

WHAT REALLY MAKES US A BETTER WEB DESIGN COMPANY?

In a city the size of Houston there are many options for hiring a web design company. So how do you narrow down your choices and ultimately decide on which web company to choose? It may come down to their Google Reviews, or maybe the web company’s portfolio. Maybe you will like their web team, or they are conveniently located by your business. Maybe someone has recommended them to you, but no matter what the reason we hope you consider Klever Digital because we’re different! How are we different? Because of…

OUR HEART

At the core of our business model is our heart for integrity, commitment and results. Our clients have stayed loyal to us over these years because we continue to WOW them. However, our business model also includes a giveback program. Over these years we have been blessed to help many great causes and non-profits. We’ve donated thousands worth of web design services to these organizations as a “Thank you” for all of their hard work and dedication to their communities.

OUR INTEGRITY

Integrity in the web design industry can be hard to find.  Many rats are out there posing as web design companies that will promise you the world and run off with your money.  You might hire a web company only to have them disappear or never answer their phones.  They might even lock you out of your own website.  THIS IS NOT US!  At Klever Digital we put it in writing that what we build for you belongs to YOU.  What we design for you belongs to YOU.  We will listen to you, help you and challenge you to be the best you can be in business!

OUR COMMITMENT

We refuse to “just build websites.”  A company website many times will be your customers’ first impression of your business.  Your website can be your main lead generator, your additional source of income, or your tool to provide resources to the end user. If a company promises you to build a website but has no strategy or plan to help you market it, or if they do not know the best way to increase traffic or help you understand how to update your site – they’re not the right choice!  We will give you training, provide video tutorials, printed materials and detailed instructions on how to use your website to recover your investment, track your ROI and increase your revenue.

YOUR RESULTS

The integrity we have in our commitment to you will ensure YOUR RESULTS! We’ve helped established companies restructure their branding and relaunch their entire marketing plan so that they can evolve with  the next generation of their customers. We’ve seen clients launch their new websites and within weeks be organically #1 in the search engines and land major clients with their new online presence!  These are the types of results that we are determined to have for you!

 CONTACT US TODAY! MENTION THIS BLOG ARTICLE FOR A FREE CONSULTATION!

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What You Should Know About Color Psychology

If you’re in the process of designing a website, then it’s crucial that you spend as much time as possible researching all the various aspects of good design. It’s not enough to simply create a layout based on what you think looks good; you need to understand the ‘user experience’, color theory, typography and much, much more.

That’s why you’re often better off getting a professional team to design your site instead – if you choose the right people, their services should pay off for themselves through the increased amount of business the site generates.

Color psychology is one area of design that often gets overlooked by those outside the industry but it’s a very important aspect of a well-designed site nevertheless. Read on then and we’ll look at what color psychology is, how it works and why it’s so important for your business.

What is Color Psychology?

Essentially, color psychology is psychology when it relates to color; meaning that it describes the way that color influences our behavior.

Did you know for instance, that the color red will instantly cause your heart rate to increase? Evolutionary theorists propose this is because it would have often indicated danger in the wild – in the form of snakes or fires for instance. The same is true for orange to a lesser extent, which is also considered to be a color that causes aggression.

Did you know that fast food chains often use a lot of red and orange in their décor in order to encourage customers to leave quicker? This increases turnover and thus frees up seats to allow for more profits taken in a day!

Conversely, the colors blue and green have been shown to reduce our heart rate and help us to feel relaxed.

What Has This Got to do With Web Design?

So how does this impact your web design?

Well, if you want to encourage action for instance, then you want to consider using red and orange colors. Go and look at some example sales landing pages and you’ll notice they use a lot of these colors – particularly in the ‘Buy Now!’ buttons.

Here’s an infographic on how colors impact conversions. If your site isn’t a landing page though, then you’ll want to stay away from colors that get people worked up and instead use more greens and blues. People like feeling calm and if you use these colors then you’re likely to see your bounce rate reduced.
How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic

Other Factors

There are many other factors to consider too though. For one, you need to think about what your choice of color is communicating, which will depend largely on the associations we hold about those colors. We think of black as being ‘premium’ for instance, whereas green suggests environmentalism.

Then there’s your branding to consider. What color is your logo? And will the colors that best affect the psychology of your visitors also go well with that? Then there’s what looks good generally to bear in mind. Finally, it’s important to understand which colors are most comfortable to read and how you can leverage contrast to this end as well as to direct attention.

Those are a lot of objectives you need to be thinking about with your color choices then. Fortunately, if you leave it to the talented team at Klever Digital, you can rely on us to handle it for you and just focus on reaping the benefits!

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