How Many Keywords Should You Target?

Keywords are one of the most important parts of any search engine optimization strategy. They tell search engines what your site is about while speaking the same language as your potential customers. From there, you can convert those users into your customers and earn more revenue online.

In that respect, succeeding online starts with choosing the right keywords for your site. But how many should you target? Should you use multiple keywords on one page? Or do you need to create multiple pages for every single version of a keyword?

That’s a complex question, but it has a surprisingly simple answer. We’ll answer it completely on this page! If you’d like to speak with a specialist, you can reach us at 832-953-4350.

How many keywords should you target with your site’s pages?

When search engines were invented in the mid-90s, keywords were one of the few ways that they organized search results. If you want to show up for certain keywords, all you had to do was use those keywords on your site exactly as users wrote them.

Today, search engines — especially Google — are much more sophisticated.

HOW SEARCH ENGINES VIEW KEYWORDS

Search engines can now interpret and understand the context of a search query. They can look up synonyms to certain words and search for phrases that may use different words, but mean the same thing.

But that doesn’t mean Google has identical search results for two different keywords.

For example, the phrases “hoodie” and “hooded sweatshirt” refer to the same concept — a warm autumn-wear shirt that comes with a hood on the back.

Google knows that those two keywords are similar, but it treats them independently.

These are the search results for “hoodie,” at the time of publication.

Google Search Results for Hoodie
These are the search results for “hooded sweatshirt,” at the time of publication.

Google Search Results for Hooded Sweatshirt
So the results are similar, but slightly different. This is the basis for choosing how many keywords to use on your site.

All of these top search results concentrate on one of the variations of the keyword — “hoodie” or “hooded sweatshirt.” But they also use other keywords, like “men’s hoodie” or “athletic hooded sweatshirt.”

With that in mind, we can get a good idea of the best way for you to use keywords, including how many to use on one page.

How many keywords to use on one page

To figure out how many keywords you should target on one page, start by asking yourself a question: What is the main subject of this page?

STEP 1: YOUR PAGE’S SUBJECT

Let’s say you run an ecommerce store that sells a wide range of running shoes. The subject of the page is clearly the shoes, but how do you know what to call them, exactly?

You can do some keyword research with tools like the Google Keyword Planner to figure it out. That’ll show you the approximate popularity of different phrases like “running shoes,” “athletic shoes,” and “jogging shoes.”

For the purposes of this example, let’s say you choose “running shoes.”

STEP 2: DIFFERENT VARIETIES OF THAT SUBJECT

After you have the keyword you want, consider the different variations of that subject that you carry.

In this case, you could carry men’s running shoes, women’s running shoes, long distance running shoes, brand name running shoes, discount running shoes, and more.

It’s also possible that you could have all of those items on one big page that lists products. In that case, “running shoes” would fit best fit for everything, while you can include links to more specific pages later.

STEP 3: ORGANIZING THOSE VARIETIES

Finally, it’s important that you organize those varieties on your site in a way that makes sense to search engines and users.

That means offering additional information for every sub-type of a keyword that you want to target.

So from your “running shoes” page, users should be able to click to a page that talks about “women’s running shoes” only.

They should also be able to click to a page about “discount running shoes” and “brand name running shoes” just as easily.

Those pages should contain more specific information to reinforce that keyword. The more specific you can be, the better your chances will be of having those pages show up for even more specific keywords.

With this example in mind, we have our answer to our original question.

How many keywords should you target?

For every page you have on your site, target one keyword specifically.

If that keyword has variations, create other pages to cover those variations in greater detail to offer the best possible information to your users.

Be as specific as you can, and include variations of a keyword only if they make sense naturally. Don’t try to cram one page full of keywords that apply to one general subject.

With that kind of specificity, you can be sure that you’ll best serve the wants and needs of your users — especially through Google.

It also gives you the chance to show Google and site visitors how much you know about topics related to your industry. That makes you an authority among your competitors, which further drives potential customers to your business.

So if you want to make the biggest and best impact on your customers, concentrate on one specific keyword per page. Even if it’s a general page that links to other related pages, be as specific as you can.

Once you do that, your site’s content will be hyper-targeted to long-tail keywords that can continue generate traffic and new potential customers. That gives you more potential to grow, and you can refine those pages individually to more efficiently convert visitors into paying customers.

And after you do that, you can target more keywords, repeat the process, and grow even more!

Improve your company’s use of keywords

Klever Digital is a full-service Internet marketing agency, and we know the value of targeting high-value keywords for any business.

If you want to start showing up in search results from Google, Bing, and other search engines, we can make it happen!

Contact us today to create a keyword strategy that’ll help your business grow!

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Search Engine Optimization

Search Engine Optimization

Search engine optimization, or SEO, considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website. Consider SEO services if you’re interested in:

  • Gauging the competitiveness of your online search market through detailed competitor analysis
  • Reaching potential customers who are much more likely to convert because they already express interest in the products and/or services you offer from their search query alone
  • Achieving increased website traffic, higher conversions and a significant ROI

About Search Engine Optimization Services from Klever Digital

Search engines are the gateway through which potential customers find your product. Your company’s placement in the top ten search results for relevant keywords is crucial for your business if you want to be a competitor in your industry.

After implementing a customized, well-researched, and properly-executed search engine optimization campaign, your business will see a massive influx of new leads. As one of the world’s top search engine optimization companies, Klever Digital has the expertise, dedication, and proven track record of excellence to ensure your online search engine optimization campaign is successful and profitable.We have a plan that’s perfect for you.

 

The steps we take to optimize your website:

1. RESEARCH

icons showing how we research

In order for us to optimize your website in the best way possible, we first have to understand your business, your industry, your competitors, and what you want from your website.

After we’ve gotten to know you, we’ll have a roadmap of how to best optimize your website.

We’ll do in-depth competitor analysis in order to understand what your competitors are doing on their websites, what works, and what you’re up against.

We’ll then do a site and server analysis of your current website to see what we’re working with, and understand where to go from there.

Finally, we’ll analyze 200+ on-site SEO factors that will help us to improve your website so that you drive the traffic you desire.

2. OPTIMIZE

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Now that we understand all of the factors involved in your business and website, we’ll start the optimization process.

We’ll make changes, big and small, to your website so that Google will be able to understand who you are and what your website presents to users.

To do so, we’ll use titles and meta descriptions that grab the attention of users, speed up your website to decrease bounce rate, and update your site architecture so that its easy for visitors to get around.

3. CONTENT

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In order to gain quality traffic to your website, you have to have useful, updated content that your users want to read.

We will provide you with everything you need to present great content to your readers. We’ll start with topic suggestions and then we’ll provide the copy.

We’ll provide you with longform copy that educates your readers to the fullest extent, and blog posts that keep your readers coming back for more.

4. KEYWORDS

icons showing how we do keyword research

Keyword research is the heart of every SEO campaign. We’ll do all of the research for you and find keywords that help drive the most valuable traffic to your website.

We’ll pay attention to the keywords that your competitors are using too, in an in-depth competitor analysis. You’ll also recieve a keyword mapping report and advanced rank tracking.

5. EARNED MEDIA AND LINKS

icons showing how we do earned media

Klever Digital has an entire team dedicated to earning your site mentions and links from websites with high authority

At this part of the process, we will promote your content so that it is seen by as many users as possible and we’ll gain relevant mentions from popular blogs and press sites.

Our goal is to create a viral marketing campaign for you and your business.

6. TESTING

icons showing how we test

To tie everything together, we’ll make sure that your website is driving visitors through your conversion funnel by testing all of the elements that we’ve implemented.

We’ll make sure that your calls-to-action are doing their job, and if they aren’t we’ll fix it.

We also believe in continuing to improve your website, so we’ll always be there to improve your website in order to get the highest possible ROI for your business.

Choose Klever Digital for All Your SEO Needs

When your website is designed with search engine optimization in mind, it will experience increased website traffic, a higher number of conversions, and a significant ROI.

As one of the best search engine optimization companies in North America, we can give you real results—and change your business for the better.

Visit our SEO packages page for additional information on our SEO plans and services.

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