5 Website Features That Create a Better Customer Experience

When you’re building your website or looking for a complete overhaul, the customer experience has to be a top consideration. There are a number of features that can be added to ensure that you’re giving your customers what they need. It can help you generate more traffic and convert more customers, too.

Reviews Section

People need to know that you have quality products or services. You could go on and on about your capabilities, but it’s not the same as if someone were to read reviews from past customers. Rather than taking a quote from a website, connect your reviews directly from the source. This ensures that the reviews are authentic. Online reviews are valuable because they help to provide more certainty about the quality that you have to offer. Facebook, Google, and Yelp reviews are all beneficial. If you offer a service rather than a product, testimonials can be invaluable.


It’s important that you effectively communicate with those who reach your website. Since you can’t answer all questions with the content that you post, you need to help the individual customers who still have questions before they decide to buy a product or book a service. Not everyone can maintain an online conversation for as long as they need to get the answers they want, and having a webchat feature allows a business to filter leads through to texting instead. It adds a more professional touch to your website, too, without costing you a fortune.

Explainer Video

Not all products or services are self-explanatory. When it comes to producing content, you have decisions. Explainer videos are eye-catching. It takes advantage of the fact that many people have a short attention span. Rather than taking up several paragraphs of text, you can have a video that tells people everything that they need to know. Explainer videos tell people more in a short period of time. Whether you use animation or a real person, it can be an entertaining way of providing people with the information they need to decide whether your product or service is right for them.

Responsive Design

It’s important to remember that people use all sorts of devices to access websites. Responsive design should be a part of your website because it can identify what device a person is using and transform your website accordingly. A responsive design is Google-approved, too, so you don’t have to worry about the Google algorithms scoring you low if you don’t have a mobile website. When people don’t have to pinch, zoom, and scroll to interact with your website, they’re more likely to stay on it longer. This allows them to find out more about who you are and what you have to offer so that they can become customers with confidence. Otherwise, if your site is too difficult to use on their device, they’ll hit the back button and move on to your competition.

Site Map

If your website doesn’t have a site map, it makes it hard for people to find what they’re looking for. Whether it’s as simple as a “Contact Me” page or a desire to know about all of the services that you provide, people are going to count on the site map to assist them. The good news is that this is one of the easier features for you to add. While most websites have them, there are the occasional ones that decide to omit it for aesthetic purposes. It can frustrate the customer and even count against you in the Google SERP algorithms.

You may think that a great product or service is the foundation of a business, but at the end of the day, that place is best reserved for your customers. By making just a few key tweaks to your website, you can have all of the necessary features to provide a better customer experience, and in turn grow your business to greater heights.

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