5 Website Features That Create a Better Customer Experience

When you’re building your website or looking for a complete overhaul, the customer experience has to be a top consideration. There are a number of features that can be added to ensure that you’re giving your customers what they need. It can help you generate more traffic and convert more customers, too.

Reviews Section

People need to know that you have quality products or services. You could go on and on about your capabilities, but it’s not the same as if someone were to read reviews from past customers. Rather than taking a quote from a website, connect your reviews directly from the source. This ensures that the reviews are authentic. Online reviews are valuable because they help to provide more certainty about the quality that you have to offer. Facebook, Google, and Yelp reviews are all beneficial. If you offer a service rather than a product, testimonials can be invaluable.

Webchat

It’s important that you effectively communicate with those who reach your website. Since you can’t answer all questions with the content that you post, you need to help the individual customers who still have questions before they decide to buy a product or book a service. Not everyone can maintain an online conversation for as long as they need to get the answers they want, and having a webchat feature allows a business to filter leads through to texting instead. It adds a more professional touch to your website, too, without costing you a fortune.

Explainer Video

Not all products or services are self-explanatory. When it comes to producing content, you have decisions. Explainer videos are eye-catching. It takes advantage of the fact that many people have a short attention span. Rather than taking up several paragraphs of text, you can have a video that tells people everything that they need to know. Explainer videos tell people more in a short period of time. Whether you use animation or a real person, it can be an entertaining way of providing people with the information they need to decide whether your product or service is right for them.

Responsive Design

It’s important to remember that people use all sorts of devices to access websites. Responsive design should be a part of your website because it can identify what device a person is using and transform your website accordingly. A responsive design is Google-approved, too, so you don’t have to worry about the Google algorithms scoring you low if you don’t have a mobile website. When people don’t have to pinch, zoom, and scroll to interact with your website, they’re more likely to stay on it longer. This allows them to find out more about who you are and what you have to offer so that they can become customers with confidence. Otherwise, if your site is too difficult to use on their device, they’ll hit the back button and move on to your competition.

Site Map

If your website doesn’t have a site map, it makes it hard for people to find what they’re looking for. Whether it’s as simple as a “Contact Me” page or a desire to know about all of the services that you provide, people are going to count on the site map to assist them. The good news is that this is one of the easier features for you to add. While most websites have them, there are the occasional ones that decide to omit it for aesthetic purposes. It can frustrate the customer and even count against you in the Google SERP algorithms.

You may think that a great product or service is the foundation of a business, but at the end of the day, that place is best reserved for your customers. By making just a few key tweaks to your website, you can have all of the necessary features to provide a better customer experience, and in turn grow your business to greater heights.

Read More

Understanding Your Search Ranking Through Google’s Updates

SEO services are popping up like mushrooms nowadays, but before you invest in a company, it’s best to know a little about how Google rankings work. And what better way to do that than the different updates Google’s had in recent years.

In 2011, Google’s update was called Panda. It shut down websites that were created just to rank higher in the search engines. It based its judgment on whether or not the keywords that the Googlers used gave them the corresponding information or not.

This affected affiliate sites and low-content sites greatly. Today, the Panda update is still relevant.

In 2012, Google’s update was called Penguin. It focused on whether or not your website link appeared on other sites or not. And if it didn’t, then you would rank lower than other sites that do.

Google was very particular about whether or not the links were artificial or not. It’s like the difference between riding a train and not going to the station at all.

In 2013, Google’s update was called Hummingbird. This was when voice search was in the spotlight. Phrases rather than individual words were given importance.

For example, just Googling Art Business would show up different results from How To Open An Art Business.

In 2015, Google’s update was called Mobilegeddon. This was when Google focused on the very possible future of people using Google more often in mobile than on a desktop. This year, about half of all search queries came from mobile devices.

In 2016, Google updated to Possum. This update was pretty cool–the closer you are to a business, the more likely it’ll show on your search results.

In 2018, Google focused on mobile indexing. Google decided to rank sites according to its mobile version.

If you need SEO services, we’re just a phone call away at 832.953.4350 or contact us online at https://kleverdigital.com/ for a free quote.

SOURCES:

SEO For Beginners | https://my.yoast.com/courses/

Read More

Why It’s Important Today For You To Stand Out

With so much noise on the internet right now, what you really want to do is take a shortcut to fame by having a physical feature that makes you stand out.

Some customers remember sellers simply because they have purple hair or have a QR code as a tattoo.

With today’s competitive world, you not only need to do your job perfectly, you’re also supposed to be aesthetically unforgettable.

I once had a schoolmate who dyed her hair red. I remember her.

I once had a schoolmate who had only one functioning eye.

I once had a friend in college who shaved off all her hair.

The point is, among all the people who came and went in my life, I will never forget these people because they had a distinguishing physical feature that says a lot about who they are. Let it be the same with your website. What will people remember you by?

Doing a job is awesome, but being able to physically stand out while being useful is the cherry on top of the cake.

Trying to build the perfect website for your business? Avail of our services at Houston Web Design and let our team create your best website yet. We are dedicated to bringing your business to the top with the best web design practices available.

Read More

How Getting A Website Developer Can Do Wonders For Your Business

Everyday there are billions of Google searches. People rarely go to the second page of a search result to find what they’re looking for. Get the best website developer in town to be on the top keyword search ranking results.

How do websites get to the top ranks?

It’s simple–SEO.

SEO is search engine optimization. It’s quite a task to take on–to be on the top spot of a Google search.

SEO does wonders to propel your business to success. People who are looking to find solutions online come to you and buy from you.

For example, if I were looking for someone to repair my watch. I would type in “watch repair” in the Google search engine. And if your SEO strategy was in order, your website would be in the first few results of the search.

SEO drastically enhances your business.

According to a source leads obtained from SEO have a 14.6% compared to direct mail or print advertising’s close rate of 1.7%.

You can tell you have a good SEO strategy when your website has info that both humans and Google robots find relevant.

Every day, people are looking for your services. They look at your website and see if they find interesting information to decide what to buy, or even buy from you. People want to see awesome content, a design that is creative, and they’re looking at whether your website is trustworthy or not.

As for Google’s robots, they look at your website code. And they rank your website according to it. It all depends on how original your content is, how relevant your keywords are, how descriptive your headers are, how organized your website is, how fast your site loads, and if your links work.

SEO is one of the best ways to get ahead of your competitors.

Grow your earnings by getting the best website developer at KleverDigital.

We can help you get to the top results of Google with your keywords. Ready to get started? Call 832.953.4350 or contact us online for a free quote.

Resources:

A Simple Intro To Search Engine Optimization [Infographic] | Bixa Media

Read More

How One Honest Blog Post Can Catapult You To Success

Have you ever posted content on your blog or website and all you heard were crickets?

Take a step back and ask yourself if you’re really posting what you really want to tell the world.

Many people have achieved instant fame just by being completely honest with themselves.

You might not know it, but the thing that’s been bugging you the most maybe your entire life might be the very thing that will take you to great heights.

Thousands of people in the online world are craving for your honesty and authenticity. Start from a place of honesty in your blog posts, and you will notice that things will start to change for you.

There is so much noise on the internet today, so much generic crap, it’s nice to be refreshed by something honest and pure.

Searching web design near me right now can change your online presence for the better right now.

I was watching Grey’s Anatomy Season 10, and I just watched Christina Yang imagine a universe wherein she had kids and man, she was miserable.

And then she woke up to another reality wherein she chose her career over the domestic life, and she was happier.

To want to be more than just one thing is completely normal.

To not settle is normal.

Do not discount your dreams. There is so much to be proud of to aspire to be someone great.

And there is no shame in asking for help to get to where you want to be.

Type in web design near me and you’ll find expert website developers in your area to help you in your search ranking problems in almost no time at all.

If you need extra help with your web traffic and customer acquisition, we here at Klever Digital can take care of that for you, whether it’s SEO marketing or Website design, we’ll help you get to the top search results of your target keywords. Click here for more contact details.

Read More

5 Steps To Increase Traffic To Your WordPress Site

If you’re having trouble with getting traffic to your website, Houston Web Design has some tips for you to increase the number of visitors for your website to take off.

Here are five simple steps towards more people viewing your website and increasing the chances of you landing a sale.

1. Have an E-book Freebie

People love free stuff. Give away a piece of your mind on how you achieved success to your followers, they’ll surely appreciate it.

2. Follow Your Mutuals

The best appreciation you can give your followers is a follow-back. Although, it’s best to leave spammers out of your follow list. Accounts that are relevant to your business are also good profiles to follow.

3. Join A Facebook Community

Nobody likes a non-team-player. Get in the online circle. Be part of a community.

4. Attend To Questions That People Have For You

Go on Quora and have an answering-spree. I’m sure there are lots of things people like to know about you.

5. Use keywords for your posts

Making use of the power of Google’s web crawlers through strategic keyword placement in your posts can really put your business at the forefront of the people that need your solutions.

Are you looking for a professional SEO firm?

If you think your website could use some traffic boost through SEO, but you don’t know where to start, we here at Houston Web Design will take care of that for you.

We’ll increase your conversions, give you an edge from your competitors, and even provide copywriting services, as well as add important keywords to your content so that you’ll find yourself at the top pages of your targeted search engine results pages.

We here at Klever Digital can help you build a great marketing plan for your online store. Ready to get started? Call 832.953.4350 or contact us online for a free quote.

References:

Top 10 Tips to Increase Your Website Traffic [Infographic] | Web Hosting UK

Read More

Does Google’s Rankings Algorithm Care About Distance?

The Google algorithm is the stuff of great speculation as companies strategize about how best to rank high on Google when customers search for their service or product. According to Google, local search results are calculated using the criteria of relevance, prominence, and distance. Google’s support page advises business owners to list their business for free on Google My Business to bolster local search rankings.

Google’s Search Criteria Relative to Distance

While distance is the main criteria, relevance is defined as how well a local listing matches up with the exact words used to search. One of the factors that frequently comes into play is the business listing details. Providing an accurate and complete listing on Google My Business improves a company’s chances of being identified in a search related to that business. This is a simple step that business professionals can take to gain a competitive edge over other nearby stores that don’t take the time to prepare an accurate business listing.

Since the Google algorithm changes continuously, it is essential to cover all your bases when competing online. Proximity to the person doing the local Google search is the primary ranking criteria used to return results. For example, when you search for pizza restaurants near me, the results will return the restaurants closest to you geographically without much concern for whether the businesses rank well for quality or popularity. Distance appears to be weighted more heavily than website content, reviews, citations, and links in local searches.

Interestingly, desktop searches are slightly different than mobile searches since Google can’t calculate where the search is originating from exactly. In these searches, Google is forced to guesstimate where the searcher is located using the IP of the WiFi or internet connection. That’s why searching on your mobile device and desktop can yield different results.

Prominence is also factored into search rankings. This factor is considered along with distance to refer results and is tied to links, articles, and directories. Depending on the exact words used in a search, prominence may factor in as more or less important.

Why Businesses Are Seeing Local Search Results and Referrals Decrease

Local SEO is more competitive than ever. Companies who are romancing online customers are being forced to step up their local SEO efforts. Essentially what has happened is that Google has decreased the radius of the area where your business will meet search criteria. The only way companies can combat these changes is to commit more effort to increase organic SEO traffic.

Near Me Searches

Searches for local businesses are often searched using the words “near me” when consumers are trying to find specific types of businesses close by. Whether you are looking for a drug store or an Italian restaurant, it is likely that you don’t want to drive very far, except on rare occasions.

These “near me” searches are usually B2C (business to consumer) searches looking for retail products or services. It would be less likely that consumers would search with distance as a number one consideration for business services like accounting or legal work where a referral might be more appreciated.

How Google Voice Searches Factor Into the Local SEO Landscape and Distance

Online voice searches are expected to increase significantly by 2020. The question becomes one of how to harness local SEO rankings with voice search. An impressive 22 percent of people were found to be searching for local information, according to The Internet Trends Report.

Since voice search is an on-the-go way to access information, local searches related to distance are often conducted with simple questions on a mobile device. Considering that voice searches are so much more comfortable than typing, this type of search activity is expected to increase and contribute to local searches for companies closeby. SEO managers must decide what key phrases will be used, to dominate search results.

Mobile Optimization and Local Searches

Companies with websites optimized for mobile searches will rank higher in local searches. While distance continues to be an essential factor in showing up in search reports, so are other factors. If your corporate website does not load quickly on a mobile device, impatient mobile users will simply start over. Patience is not one of the hallmarks of the digital age.

Summary

Google’s ongoing goal is to offer relevant and high-quality information to its users. This commitment to excellence has contributed to a better user experience that is far superior to the Internet of earlier days. Local search, mobile optimization, voice searches and “near me’ searches have fueled shifts in the way Google Search operates.

Since the algorithm changes regularly, it is impossible to game the system easily. A company’s website needs to regularly and naturally evolve with its consumers; gone are the days when you could build a website and forget about it. Businesses will continue to rank high based on distance, Google My Business listing accuracy and by being recognized via backlinks to other credible sites.

References:

  • Proximity to Searcher is the New #1 Local Search Ranking Factor | Moz
  • “Near Me” Local SEO Ranking Factors | Local SEO Guide
  • How Voice Search Is Impacting Local SEO | Snap
  • How To Rank For “Near Me” Searches | Podium
  • It’s time for local business to take voice search seriously | Search Engine Land
Read More

4 Reasons Multimedia is a Crucial Element for Websites

In order to have a website that is effective and successful, there are a few elements that it must have. For example, a successful website will have a great color scheme, a theme that reflects the brand, and easy navigation. But one thing that is absolutely crucial to a successful website is multimedia.

Multimedia refers to any element on your website that is different from written, textual content. It includes elements such as:

  • Images
  • Graphics & Infographics
  • Videos
  • Interactive Content

On this page, we’ll talk about each of these multimedia elements and why they’re important to your website. If you’d rather speak to a specialist rather than reading on, you can contact us at 832-953-4350.

IMAGES

Images are one of the best, and most common forms of multimedia – and for good reason. They provide a great way to break up walls of text and give a visual representation of whatever information you’re sharing. Images can help users picture exactly what you’re talking about, and they add color and interest to a page.

They also keep users from being bored if they’re scrolling through a page that’s extremely text heavy.

Every page on your website should have images to keep users interested and engaged.

GRAPHICS & INFOGRAPHICS

Graphics and infographics are one of the best ways to keep users engaged on a page.

Graphics are typically illustrated images that can be used anywhere on your site. They include graphs, charts, illustrated images, animated graphics, and more. Their purpose is to help keep users on a page by engaging them via visual elements.

Infographics are far more informational than regular graphics, and are a great way to share information in a compelling, visual way. You can use regular-sized infographics on your website, or you can opt for mini-infographics, which allow you to share tidbits of information in a small space.

VIDEOS

Videos are another great way to engage users on your page. They can cover any kind of topic from demos of your products or services, to testimonials about your business.

You are 53 times more likely to end up on the first page of Google results if you utilize a video on your website. If that doesn’t convince you to employ video as a kind of multimedia, we’re not sure what will.

Videos are also a great way to decrease bounce rate on your site’s pages, and increase time-on-page, along with user engagement and interaction.

INTERACTIVE CONTENT

Interactive content refers to anything that a user can interact with. This may be a custom pricing calculator or a short survey. This kind of multimedia adds interest to your page, and allows users to truly become a part of your website. They’ll also gain something from it as well.

Why is multimedia important?

Multimedia is important to your website for many reasons, but a few in particular.

First, without multimedia, your website will likely look like a huge wall of text. This can easily intimidate site users, and they might even navigate away from your site to find information elsewhere. Multimedia allows you to break up text in a way that allows users to consume it at a slower pace, instead of feeling overwhelmed. It also provides something for them to engage with that isn’t textual content.

Next, multimedia makes for a great user experience. Google is all about how well a website caters to the user – so when you provide a great one, chances are you’ll rank a little higher in search engine results pages.

Multimedia can also help decrease bounce rate because it entices users to stay on the page for a longer period. If you’re looking at page with nothing but text, you’ll either be too bored to read the whole thing, or find what you’re looking for quickly and navigate away from the page. With multimedia, you’ll provide something else for users to interact with. Infographics, videos, and interactive content can all keep users on your website for longer because they provide a secondary visual element for users to look at besides text.

What is the Klever Digital difference?

Our outstanding development and design team can create eye-catching, relevant graphic design and multimedia for your website. Whether your company needs a complete website, multimedia elements, or an online marketing design service, the creative genius of our web design team will leave no stone unturned to please you!

Call 832-953-4350 or contact us online to learn more about how Klever Digital can improve your site design.

Read More

28 Unbelievable Video Marketing Statistics

There are many reasons you should add video to your company’s marketing plan, whether it be the likelihood that you end up higher in Google results or the high possibility of increased conversion rates.

But if you aren’t totally convinced yet, take a look at these 28 unbelievable video marketing stats.

When your business uses videos in your marketing campaigns…

1. Your customers are nearly 10 times more likely to interact with a video than a block of text. Great content, in any form, can drive traffic to your website. However, if you’re looking for more shares, comments and overall customer engagement, a video is the way to go.

2. You are 53 times more likely to end up on the first page of Google results if you utilize a video on your website. The reason being? By including a video in your website, you are improving your SEO, which improves your ranking!

filming a video

3. When you include a video on your landing page, it can increase your conversion rates by up to 80%. That is huge!

4. If you include the word “video” in an email’s subject line, there is a 26% decrease in unsubscribe rate.

5. When marketers use a video in their email campaign, click-through rates increase 2-3 times.

6. When you combine a video with a full page ad on your site, you boost visitor engagement with your brand and product by 22%. Using these two tactics in unison can bring that many more conversions to your business.

7. When consumers watch a video, 92% share that video with others. That means you can nearly double your reach due to the sharing rate of your videos.

8. Brand association increases 139% after watching a video. Not only does it help your conversions, but it also helps your brand recognition!

Customer and Internet user behavior

9. 65% of viewers watch more than half of a video on your website. When you’re debating whether to write a block of text or present the same information in a video, a video is always the better choice. When you write a wall of text, your viewers will often grow bored quickly. A video allows them to stay engaged while still presenting the same information.

10. 49% of customers respond negatively to videos that act as advertisements. Try to make your videos feel as personal as possible so it doesn’t appear like you’re trying to force a sale.

11. Videos help viewers better understand your products, and 90% of customers say that videos help them to decide whether or not to purchase a product.

12. 75% of users check a company’s website after they have viewed a video about their services.

13. 12% of the customers that reach a company’s website actually buy the product that was shown in the ad. Video ads can be extremely effective if done correctly!

14. 50% of Internet users watch business related videos on YouTube at least once a week.youtube on a smartphone

15. 80% of Internet users remember the ads they saw as videos that they watch online. Videos are a much more interactive tactic in comparison to text alone or even images.

16. Displaying a wall of text throughout your website might seem like a great idea in order to get the most information as possible on your site. However, only 20% of visitors will read the text in its entirety while 80% of visitors will watch a video.

17. When asked if online shoppers trust video ads, 36% said yes. This makes room for improvement, but also shows that nearly half the visitors to your site trust your ads. This should make you strive to create ads that are more reliable and more believable to your customers.

18. If the video stops to load, 4 out of 5 users will navigate away from the page. Because of this, load time is detrimental to your bounce rate, especially on your video content.

19. 62% of consumers will have a negative image of a brand if the video they publish is bad quality.

General video marketing statistics

20. Adults in the United States spend an average of 5 hours per day watching videos. And that number is set to grow, making video marketing more important than ever.

21. Video ads make up 35% of online advertising budgets.

22. When marketing with a video, just one minute is the equivalent of 8 million words. That means that videos seem to give more information than a 500-word article!

23. 100 hours of video are uploaded to YouTube every minute.

24. YouTube is the 2nd largest search engine in the world—even more of a reason to put video marketing into play at your business!

25. This year, in 30 days, more video content will be uploaded than the combination of three major U.S. television networks in 30 years.

26. YouTube reports that people consume mobile video at a rate of 100% more than the previous year. With that kind of growth rate, video marketing isn’t going extinct anytime soon.

Video usage for marketing in the future

27. 22% of small businesses in the United States say that they will post a video within the next year.

28. 68% of marketers plan to increase their budgets for digital content within the next year.

If this has convinced you about the power of video, contact us today and learn how to get started at 1-832-953-4350 or contact us online here

Read More

How Many Keywords Should You Target?

Keywords are one of the most important parts of any search engine optimization strategy. They tell search engines what your site is about while speaking the same language as your potential customers. From there, you can convert those users into your customers and earn more revenue online.

In that respect, succeeding online starts with choosing the right keywords for your site. But how many should you target? Should you use multiple keywords on one page? Or do you need to create multiple pages for every single version of a keyword?

That’s a complex question, but it has a surprisingly simple answer. We’ll answer it completely on this page! If you’d like to speak with a specialist, you can reach us at 832-953-4350.

How many keywords should you target with your site’s pages?

When search engines were invented in the mid-90s, keywords were one of the few ways that they organized search results. If you want to show up for certain keywords, all you had to do was use those keywords on your site exactly as users wrote them.

Today, search engines — especially Google — are much more sophisticated.

HOW SEARCH ENGINES VIEW KEYWORDS

Search engines can now interpret and understand the context of a search query. They can look up synonyms to certain words and search for phrases that may use different words, but mean the same thing.

But that doesn’t mean Google has identical search results for two different keywords.

For example, the phrases “hoodie” and “hooded sweatshirt” refer to the same concept — a warm autumn-wear shirt that comes with a hood on the back.

Google knows that those two keywords are similar, but it treats them independently.

These are the search results for “hoodie,” at the time of publication.

Google Search Results for Hoodie
These are the search results for “hooded sweatshirt,” at the time of publication.

Google Search Results for Hooded Sweatshirt
So the results are similar, but slightly different. This is the basis for choosing how many keywords to use on your site.

All of these top search results concentrate on one of the variations of the keyword — “hoodie” or “hooded sweatshirt.” But they also use other keywords, like “men’s hoodie” or “athletic hooded sweatshirt.”

With that in mind, we can get a good idea of the best way for you to use keywords, including how many to use on one page.

How many keywords to use on one page

To figure out how many keywords you should target on one page, start by asking yourself a question: What is the main subject of this page?

STEP 1: YOUR PAGE’S SUBJECT

Let’s say you run an ecommerce store that sells a wide range of running shoes. The subject of the page is clearly the shoes, but how do you know what to call them, exactly?

You can do some keyword research with tools like the Google Keyword Planner to figure it out. That’ll show you the approximate popularity of different phrases like “running shoes,” “athletic shoes,” and “jogging shoes.”

For the purposes of this example, let’s say you choose “running shoes.”

STEP 2: DIFFERENT VARIETIES OF THAT SUBJECT

After you have the keyword you want, consider the different variations of that subject that you carry.

In this case, you could carry men’s running shoes, women’s running shoes, long distance running shoes, brand name running shoes, discount running shoes, and more.

It’s also possible that you could have all of those items on one big page that lists products. In that case, “running shoes” would fit best fit for everything, while you can include links to more specific pages later.

STEP 3: ORGANIZING THOSE VARIETIES

Finally, it’s important that you organize those varieties on your site in a way that makes sense to search engines and users.

That means offering additional information for every sub-type of a keyword that you want to target.

So from your “running shoes” page, users should be able to click to a page that talks about “women’s running shoes” only.

They should also be able to click to a page about “discount running shoes” and “brand name running shoes” just as easily.

Those pages should contain more specific information to reinforce that keyword. The more specific you can be, the better your chances will be of having those pages show up for even more specific keywords.

With this example in mind, we have our answer to our original question.

How many keywords should you target?

For every page you have on your site, target one keyword specifically.

If that keyword has variations, create other pages to cover those variations in greater detail to offer the best possible information to your users.

Be as specific as you can, and include variations of a keyword only if they make sense naturally. Don’t try to cram one page full of keywords that apply to one general subject.

With that kind of specificity, you can be sure that you’ll best serve the wants and needs of your users — especially through Google.

It also gives you the chance to show Google and site visitors how much you know about topics related to your industry. That makes you an authority among your competitors, which further drives potential customers to your business.

So if you want to make the biggest and best impact on your customers, concentrate on one specific keyword per page. Even if it’s a general page that links to other related pages, be as specific as you can.

Once you do that, your site’s content will be hyper-targeted to long-tail keywords that can continue generate traffic and new potential customers. That gives you more potential to grow, and you can refine those pages individually to more efficiently convert visitors into paying customers.

And after you do that, you can target more keywords, repeat the process, and grow even more!

Improve your company’s use of keywords

Klever Digital is a full-service Internet marketing agency, and we know the value of targeting high-value keywords for any business.

If you want to start showing up in search results from Google, Bing, and other search engines, we can make it happen!

Contact us today to create a keyword strategy that’ll help your business grow!

Read More