Category: Branding

How One Honest Blog Post Can Catapult You To Success

Have you ever posted content on your blog or website and all you heard were crickets?

Take a step back and ask yourself if you’re really posting what you really want to tell the world.

Many people have achieved instant fame just by being completely honest with themselves.

You might not know it, but the thing that’s been bugging you the most maybe your entire life might be the very thing that will take you to great heights.

Thousands of people in the online world are craving for your honesty and authenticity. Start from a place of honesty in your blog posts, and you will notice that things will start to change for you.

There is so much noise on the internet today, so much generic crap, it’s nice to be refreshed by something honest and pure.

Searching web design near me right now can change your online presence for the better right now.

I was watching Grey’s Anatomy Season 10, and I just watched Christina Yang imagine a universe wherein she had kids and man, she was miserable.

And then she woke up to another reality wherein she chose her career over the domestic life, and she was happier.

To want to be more than just one thing is completely normal.

To not settle is normal.

Do not discount your dreams. There is so much to be proud of to aspire to be someone great.

And there is no shame in asking for help to get to where you want to be.

Type in web design near me and you’ll find expert website developers in your area to help you in your search ranking problems in almost no time at all.

If you need extra help with your web traffic and customer acquisition, we here at Klever Digital can take care of that for you, whether it’s SEO marketing or Website design, we’ll help you get to the top search results of your target keywords. Click here for more contact details.

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28 Unbelievable Video Marketing Statistics

There are many reasons you should add video to your company’s marketing plan, whether it be the likelihood that you end up higher in Google results or the high possibility of increased conversion rates.

But if you aren’t totally convinced yet, take a look at these 28 unbelievable video marketing stats.

When your business uses videos in your marketing campaigns…

1. Your customers are nearly 10 times more likely to interact with a video than a block of text. Great content, in any form, can drive traffic to your website. However, if you’re looking for more shares, comments and overall customer engagement, a video is the way to go.

2. You are 53 times more likely to end up on the first page of Google results if you utilize a video on your website. The reason being? By including a video in your website, you are improving your SEO, which improves your ranking!

filming a video

3. When you include a video on your landing page, it can increase your conversion rates by up to 80%. That is huge!

4. If you include the word “video” in an email’s subject line, there is a 26% decrease in unsubscribe rate.

5. When marketers use a video in their email campaign, click-through rates increase 2-3 times.

6. When you combine a video with a full page ad on your site, you boost visitor engagement with your brand and product by 22%. Using these two tactics in unison can bring that many more conversions to your business.

7. When consumers watch a video, 92% share that video with others. That means you can nearly double your reach due to the sharing rate of your videos.

8. Brand association increases 139% after watching a video. Not only does it help your conversions, but it also helps your brand recognition!

Customer and Internet user behavior

9. 65% of viewers watch more than half of a video on your website. When you’re debating whether to write a block of text or present the same information in a video, a video is always the better choice. When you write a wall of text, your viewers will often grow bored quickly. A video allows them to stay engaged while still presenting the same information.

10. 49% of customers respond negatively to videos that act as advertisements. Try to make your videos feel as personal as possible so it doesn’t appear like you’re trying to force a sale.

11. Videos help viewers better understand your products, and 90% of customers say that videos help them to decide whether or not to purchase a product.

12. 75% of users check a company’s website after they have viewed a video about their services.

13. 12% of the customers that reach a company’s website actually buy the product that was shown in the ad. Video ads can be extremely effective if done correctly!

14. 50% of Internet users watch business related videos on YouTube at least once a week.youtube on a smartphone

15. 80% of Internet users remember the ads they saw as videos that they watch online. Videos are a much more interactive tactic in comparison to text alone or even images.

16. Displaying a wall of text throughout your website might seem like a great idea in order to get the most information as possible on your site. However, only 20% of visitors will read the text in its entirety while 80% of visitors will watch a video.

17. When asked if online shoppers trust video ads, 36% said yes. This makes room for improvement, but also shows that nearly half the visitors to your site trust your ads. This should make you strive to create ads that are more reliable and more believable to your customers.

18. If the video stops to load, 4 out of 5 users will navigate away from the page. Because of this, load time is detrimental to your bounce rate, especially on your video content.

19. 62% of consumers will have a negative image of a brand if the video they publish is bad quality.

General video marketing statistics

20. Adults in the United States spend an average of 5 hours per day watching videos. And that number is set to grow, making video marketing more important than ever.

21. Video ads make up 35% of online advertising budgets.

22. When marketing with a video, just one minute is the equivalent of 8 million words. That means that videos seem to give more information than a 500-word article!

23. 100 hours of video are uploaded to YouTube every minute.

24. YouTube is the 2nd largest search engine in the world—even more of a reason to put video marketing into play at your business!

25. This year, in 30 days, more video content will be uploaded than the combination of three major U.S. television networks in 30 years.

26. YouTube reports that people consume mobile video at a rate of 100% more than the previous year. With that kind of growth rate, video marketing isn’t going extinct anytime soon.

Video usage for marketing in the future

27. 22% of small businesses in the United States say that they will post a video within the next year.

28. 68% of marketers plan to increase their budgets for digital content within the next year.

If this has convinced you about the power of video, contact us today and learn how to get started at 1-832-953-4350 or contact us online here

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How to Use Content Marketing to Increase Brand Awareness

Brand awareness is one of the most important aspects of running a business. In fact, it directly impacts how many customers and clients you acquire as a company.

Increasing your brand awareness doesn’t happen overnight, but it’s an important goal to keep in mind for any business. One of the best ways to achieve this is with content marketing.

Call 832-953-4350 to speak with a strategist about content marketing plans from Klever Digital, or keep reading to learn more about why content marketing matters for brand awareness.

CONTACT US!

Why brand awareness matters

Brand awareness reflects the degree of familiarity consumers have with your company and message.

It’s not simply that people recognize your logo because it’s something off-the-wall, but that your audience recognizes your brand and what it represents.

Brand awareness is so important because consumers are much more likely to purchase from brands they recognize and trust. When people are aware of your brand, it also secures your position in your industry.

How content marketing impacts brand awareness

Strong content allows you to show your customers who your company is and what your brand represents.

Brand awareness isn’t just whether your audience knows the name of your brand, but it’s how well they understand the qualities that make your brand unique. In order to create this distinction, your content needs to highlight the qualities that set your brand apart from your competitors.

Share the details about your company that make it clear what sets you apart from others in your industry and show potential customers why they should choose you over your competitors.

For example, consider using a page on your website to describe your company culture and how it’s unique. You could also use a page to outline the ways that your brand differs from others in a similar category, whether it be the different materials or ingredients that you use, or something specific, like the fact that you operate on weekends too.

How to use content marketing to increase brand awareness

Increasing brand awareness is challenging, but you can follow these seven steps to use content marketing to achieve your branding goals.

1. Understand your audience

Understanding your audience is the first step in creating any marketing strategy. They’re the people you need to connect with, so all of your content needs to be catered to them.

There are a few key questions you should ask about your audience to ensure that you’re writing for them.

WHO IS YOUR AUDIENCE?

Your audience is your most important piece of the brand awareness puzzle. Without an audience that wants and needs your product, you wouldn’t have any customers to help your brand awareness grow.

Because of that, you need to consider who you are targeting.

Consider the demographic of your target audience in order to decide how to structure your content and what will appeal to their interests and values.

For example, if your company creates hand-made bouquets for brides, your audience is primarily engaged women. In this case, you would tailor your content to appeal to brides, and show them that you’re committed to providing them with a great experience through your dedication to the industry.

WHERE DOES YOUR AUDIENCE SPEND TIME ONLINE?

You should also research your audience’s online tendencies.

You should spend time identifying the sites and blogs your target audience spends time on and how you can create content that appeals to that audience.

You can also look into the types of content your audience spends the most time with on your existing pages. If you notice that they seem to interact more with pages that include videos rather than images, then make video a part of your brand awareness strategy.

The goal is to connect with your visitors by addressing their needs and wants in a website, and by studying their tendencies online, you’ll have data-driven insight on how to keep them coming back to your website.

2. Create a content strategy

Once you’ve gained a solid understanding of your audience, you’ll need to create a strategy for reaching them.

FOCUS ON YOUR STORY

One of the best content topics for increasing your brand awareness is your company’s story.

You can promote your brand in a way that reflects where you started, how you succeeded, and what you believe, along with your company’s values. Keep these aspects at the forefront of your campaign to give a clear picture of who you are as a company.

This can help you connect with your customers on a more personal level and show them who you are, beyond just your products and services.

CHOOSE YOUR CHANNELS

Next, you’ll need to choose which types of content you want to use. There are many that can work well, including:

  • Site pages: When people want to learn about a brand, the first place they look is the “About Us” section of a website. Here, they should also find a page that explains and describes your company culture, including your beliefs and work environment.
  • Blog posts: Blogs are one of the best ways to drive traffic to your site and one of the best channels for content marketing. You can share your knowledge and become a trusted voice in your industry if you post blogs regularly.
  • Downloadable guides: Site visitors love anything free and information is no exception. Advertise a free downloadable guide on the first page of your website or on pages that correspond with what information you’re covering in the guide.
  • Videos: Videos are another great type of content that will allow potential customers to see what you’re all about as a company. They give them a behind the scenes look at your company and how you function, which makes them feel like they’re part of the family.
  • Webinars: Webinars are becoming increasingly popular simply because you can watch and listen to the information rather than reading it. This is a great content marketing technique that you can even link to in your blogs about similar topics.

CREATE A SCHEDULE

Creating a schedule in place helps to keep your plan on track. Without it, you’ve got a map with no roads.

Determine how often you want to publish new content, and stick to that schedule.

It’s important to your brand awareness that you create a consistency within your company—whether it’s the frequency of blog posts or in what tone you write them in.

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16 Reasons Why You Need a Website Care Plan

 

In the early years of the Internet, things were different. You could just hire a web designer, pay thousands of dollars, and be done. The website would then sit on the Internet, and the leads would flood in. Sites didn’t need extra attention and hands-on maintenance except to change out the occasional wording of something. That was rare, perhaps once or twice a quarter, more if a small business ran specials, but not often. Small business websites also weren’t being bombarded by global hacking attacks. Now, things have changed.

What Needs Maintenance?

Flash forward to our day, websites need maintenance. Fortunately, small business websites are more affordable than before (depending whom you hire). You can get a professional website for $1-5,000 instead of $10k+. There will always be design firms that have a talented, college-educated staff and charge a premium fee. These firms provide a top-notch product but don’t satisfy every small business’s budget.

Website design labor is more affordable up-front, but ongoing website maintenance is necessary to keep it running smoothly. We call this, Website Care Service. Most website design firms have a similar service. What does this include, and why do you need this service? Here’s 16 quick reasons:

  1. Domain — Every website needs a domain name. We register, setup, manage, and renew your domain name as necessary. Most individuals don’t know about DNS settings, MX records, WHOIS registration, etc., but we do! This is why we take care of your precious domain name and make sure no one else steals it away.
  2. Hosting — Domain names needs hosting to make your website live on the Internet. We have high-end servers that are both fast and secure. With cheap servers, you get what you pay for. Hosting can be really affordable, yet slow and easily hacked. Our servers are responsive and hardened against hackers.
  3. Email Hosting — Instead of operating a business under a Gmail, Yahoo or AOL address, use a professional email address that includes your website’s domain name. A typical business email address format is contact @ YourBusiness.com. We provide hosting for this new email address and support when you have issues. We also help set it up on all your devices.
  4. Uptime Monitoring — Guaranteed 99.99% uptime on our servers. This means your website will always be live and ready for your customers. Approximately 5 minutes of downtime in the middle of the night is natural. No one can guarantee 100% uptime. Best of all, part of our Website Care Service is monitoring your website for downtime. If the site is down for more than a couple minutes, we investigate and fix the problem.
  5. Backups — If your website gets hacked and wiped entirely, you need to start from scratch. To remedy this, we keep daily backups of your website, so if disaster strikes, you can be back up and running in minutes, not months. Furthermore, copies of our backups reside in 7 unique locations, both onsite and in the cloud. Your data is safe!
  6. Security Updates — WordPress websites (core, theme and plugins) often update for security purposes. We safely apply these patches and keep a backup in case things go wrong. We actively monitor your website for new major and minor updates and apply them in the background. Your website stays live in the process.
  7. Search Engine Optimization — We connect your website to Google Webmaster Tools and monitor it for SEO improvements and issues. This is a tool provided by Google itself for webmasters. It provides insights on the pages they’ve crawled on your website and tips on improving your ranking.
  8. Local Listings — If your local listings have incorrect contact information, potential customers might not be able to reach you. We ensure your business name, address, email, and phone number are accurate on your local listings, such as Google My Business, Google Maps, and Facebook.
  9. SSL — eCommerce websites must be secured by an SSL certificate. Otherwise, sensitive credit card information can be easily stolen. SSL certificates also provide a small SEO boost since the tech world advocates security. We make sure SSL certificates are properly installed and renewed.
  10. Geo-Redundancy — Your website is simultaneously hosted on two separate server clusters in two geographically separate data centers. If the first location is unexpectedly interrupted, your site will automatically continue running in the second location- without any data loss. Locations are in sync and immediately available with your live data!
  11. Virus Removal — In the event that your website does get hacked (even with all the security measures in place, this is never an impossibility), we take time to remove the virus, clean up the website and restore the data. This also includes contacting search engines and browsers that have blacklisted your website because of the virus. You can’t be 100% protected against viruses, but we make it quite difficult to hack your website and speedily clean it up if it is hacked.
  12. Site Updates — When your contact information changes, you have a new service, want to update prices, got a new testimonial, have new pictures, or anything else to add, remove or update on the website, a website maintenance service lets you make any changes you’d like. With our Website Care Service, we’re available via email, phone, or text message to fulfill your update requests.
  13. Support — Clients often have questions or concerns about their website. Don’t let your website be a mystery— ask away! We’re here to help and are available by text, email, or phone.
  14. Blog — If you have a Blog, What’s New or News section on your site, we give you a special login to update it yourself. Alternatively, we can always do this for you. Just email your new post, and we’ll make sure it goes onto the site.
  15. Analytics — What good is a website if you can’t track its performance? We install and monitor Google Analytics to give you real data on your website’s visitors. This includes how many people visited your website, if they returned, whether they’re on mobile devices or desktops, where in the world they are, and much, much more. Use this data or hire a professional marketing specialist to get the most out of your website.
  16. Performance Optimizations — High-def photography, videos, seemingly endless content, and lots of pages can cause websites to slow down, even on fast servers. Therefore, we have extra tweaks and optimizations we can do to drastically speed up your website. Some sites load twice as fast after we work on them! This benefits both your search engine rankings and user-experience.

Conclusion

Now that you have 16 solid reasons for website maintenance and care, do you need our Website Care Service? Many Houston area small businesses have hired us strictly because we offer  this service. Whatever your website need, we’re here to help! Call (832) 953-4350 or send us a message for a quote.

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Why is Klever Digital A Better Web Design Company?

WHAT REALLY MAKES US A BETTER WEB DESIGN COMPANY?

In a city the size of Houston there are many options for hiring a web design company. So how do you narrow down your choices and ultimately decide on which web company to choose? It may come down to their Google Reviews, or maybe the web company’s portfolio. Maybe you will like their web team, or they are conveniently located by your business. Maybe someone has recommended them to you, but no matter what the reason we hope you consider Klever Digital because we’re different! How are we different? Because of…

OUR HEART

At the core of our business model is our heart for integrity, commitment and results. Our clients have stayed loyal to us over these years because we continue to WOW them. However, our business model also includes a giveback program. Over these years we have been blessed to help many great causes and non-profits. We’ve donated thousands worth of web design services to these organizations as a “Thank you” for all of their hard work and dedication to their communities.

OUR INTEGRITY

Integrity in the web design industry can be hard to find.  Many rats are out there posing as web design companies that will promise you the world and run off with your money.  You might hire a web company only to have them disappear or never answer their phones.  They might even lock you out of your own website.  THIS IS NOT US!  At Klever Digital we put it in writing that what we build for you belongs to YOU.  What we design for you belongs to YOU.  We will listen to you, help you and challenge you to be the best you can be in business!

OUR COMMITMENT

We refuse to “just build websites.”  A company website many times will be your customers’ first impression of your business.  Your website can be your main lead generator, your additional source of income, or your tool to provide resources to the end user. If a company promises you to build a website but has no strategy or plan to help you market it, or if they do not know the best way to increase traffic or help you understand how to update your site – they’re not the right choice!  We will give you training, provide video tutorials, printed materials and detailed instructions on how to use your website to recover your investment, track your ROI and increase your revenue.

YOUR RESULTS

The integrity we have in our commitment to you will ensure YOUR RESULTS! We’ve helped established companies restructure their branding and relaunch their entire marketing plan so that they can evolve with  the next generation of their customers. We’ve seen clients launch their new websites and within weeks be organically #1 in the search engines and land major clients with their new online presence!  These are the types of results that we are determined to have for you!

 CONTACT US TODAY! MENTION THIS BLOG ARTICLE FOR A FREE CONSULTATION!

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What You Should Know About Color Psychology

If you’re in the process of designing a website, then it’s crucial that you spend as much time as possible researching all the various aspects of good design. It’s not enough to simply create a layout based on what you think looks good; you need to understand the ‘user experience’, color theory, typography and much, much more.

That’s why you’re often better off getting a professional team to design your site instead – if you choose the right people, their services should pay off for themselves through the increased amount of business the site generates.

Color psychology is one area of design that often gets overlooked by those outside the industry but it’s a very important aspect of a well-designed site nevertheless. Read on then and we’ll look at what color psychology is, how it works and why it’s so important for your business.

What is Color Psychology?

Essentially, color psychology is psychology when it relates to color; meaning that it describes the way that color influences our behavior.

Did you know for instance, that the color red will instantly cause your heart rate to increase? Evolutionary theorists propose this is because it would have often indicated danger in the wild – in the form of snakes or fires for instance. The same is true for orange to a lesser extent, which is also considered to be a color that causes aggression.

Did you know that fast food chains often use a lot of red and orange in their décor in order to encourage customers to leave quicker? This increases turnover and thus frees up seats to allow for more profits taken in a day!

Conversely, the colors blue and green have been shown to reduce our heart rate and help us to feel relaxed.

What Has This Got to do With Web Design?

So how does this impact your web design?

Well, if you want to encourage action for instance, then you want to consider using red and orange colors. Go and look at some example sales landing pages and you’ll notice they use a lot of these colors – particularly in the ‘Buy Now!’ buttons.

Here’s an infographic on how colors impact conversions. If your site isn’t a landing page though, then you’ll want to stay away from colors that get people worked up and instead use more greens and blues. People like feeling calm and if you use these colors then you’re likely to see your bounce rate reduced.
How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic

Other Factors

There are many other factors to consider too though. For one, you need to think about what your choice of color is communicating, which will depend largely on the associations we hold about those colors. We think of black as being ‘premium’ for instance, whereas green suggests environmentalism.

Then there’s your branding to consider. What color is your logo? And will the colors that best affect the psychology of your visitors also go well with that? Then there’s what looks good generally to bear in mind. Finally, it’s important to understand which colors are most comfortable to read and how you can leverage contrast to this end as well as to direct attention.

Those are a lot of objectives you need to be thinking about with your color choices then. Fortunately, if you leave it to the talented team at Klever Digital, you can rely on us to handle it for you and just focus on reaping the benefits!

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