Marketing

📣Have you heard about Google Screened? Learn how to get qualified leads.

Only companies that offer professional services, including Law, Financial Planning, and Real Estate, are eligible for the Google Screened badge. 👉Your company could appear on the top of local search results with Google Local Services Ads, above the map pack, and even above paid ads – but only if you\’re Google Screened!  So, now is …

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Does Google\’s Rankings Algorithm Care About Distance?

The Google algorithm is the stuff of great speculation as companies strategize about how best to rank high on Google when customers search for their service or product. According to Google, local search results are calculated using the criteria of relevance, prominence, and distance. Google\’s support page advises business owners to list their business for …

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How to identify quality keywords – Houston SEO, Klever Digital

How to Identify Quality Keywords Compelling content is the cornerstone of Internet marketing and that\’s why it is so important to identify quality keywords. No matter how strong your branding is or how beautiful your website looks, content is needed to move people through the purchasing funnel. Without content, nothing else really matters. Getting your …

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How to Use Content Marketing to Increase Brand Awareness

Brand awareness is one of the most important aspects of running a business. In fact, it directly impacts how many customers and clients you acquire as a company. Increasing your brand awareness doesn’t happen overnight, but it’s an important goal to keep in mind for any business. One of the best ways to achieve this …

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SEO Basics: What Is SEO and How Does It Help My Business?

Make Your Site Appear in Googleâ„¢ Great Content encourages people to link to your pages and shows Googleâ„¢ your pages are interesting and authoritative. This leads to search engine success because Googleâ„¢ wants to show interesting and authoritative pages in its search results. It\’s that simple! How Does Googleâ„¢ Rank Pages? Googleâ„¢ promotes authority pages …

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What You Should Know About Color Psychology

If you’re in the process of designing a website, then it’s crucial that you spend as much time as possible researching all the various aspects of good design. It’s not enough to simply create a layout based on what you think looks good; you need to understand the ‘user experience’, color theory, typography and much, …

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