How Many Keywords Should You Target?

Keywords are one of the most important parts of any search engine optimization strategy. They tell search engines what your site is about while speaking the same language as your potential customers. From there, you can convert those users into your customers and earn more revenue online.

In that respect, succeeding online starts with choosing the right keywords for your site. But how many should you target? Should you use multiple keywords on one page? Or do you need to create multiple pages for every single version of a keyword?

That’s a complex question, but it has a surprisingly simple answer. We’ll answer it completely on this page! If you’d like to speak with a specialist, you can reach us at 832-953-4350.

How many keywords should you target with your site’s pages?

When search engines were invented in the mid-90s, keywords were one of the few ways that they organized search results. If you want to show up for certain keywords, all you had to do was use those keywords on your site exactly as users wrote them.

Today, search engines — especially Google — are much more sophisticated.

HOW SEARCH ENGINES VIEW KEYWORDS

Search engines can now interpret and understand the context of a search query. They can look up synonyms to certain words and search for phrases that may use different words, but mean the same thing.

But that doesn’t mean Google has identical search results for two different keywords.

For example, the phrases “hoodie” and “hooded sweatshirt” refer to the same concept — a warm autumn-wear shirt that comes with a hood on the back.

Google knows that those two keywords are similar, but it treats them independently.

These are the search results for “hoodie,” at the time of publication.

Google Search Results for Hoodie
These are the search results for “hooded sweatshirt,” at the time of publication.

Google Search Results for Hooded Sweatshirt
So the results are similar, but slightly different. This is the basis for choosing how many keywords to use on your site.

All of these top search results concentrate on one of the variations of the keyword — “hoodie” or “hooded sweatshirt.” But they also use other keywords, like “men’s hoodie” or “athletic hooded sweatshirt.”

With that in mind, we can get a good idea of the best way for you to use keywords, including how many to use on one page.

How many keywords to use on one page

To figure out how many keywords you should target on one page, start by asking yourself a question: What is the main subject of this page?

STEP 1: YOUR PAGE’S SUBJECT

Let’s say you run an ecommerce store that sells a wide range of running shoes. The subject of the page is clearly the shoes, but how do you know what to call them, exactly?

You can do some keyword research with tools like the Google Keyword Planner to figure it out. That’ll show you the approximate popularity of different phrases like “running shoes,” “athletic shoes,” and “jogging shoes.”

For the purposes of this example, let’s say you choose “running shoes.”

STEP 2: DIFFERENT VARIETIES OF THAT SUBJECT

After you have the keyword you want, consider the different variations of that subject that you carry.

In this case, you could carry men’s running shoes, women’s running shoes, long distance running shoes, brand name running shoes, discount running shoes, and more.

It’s also possible that you could have all of those items on one big page that lists products. In that case, “running shoes” would fit best fit for everything, while you can include links to more specific pages later.

STEP 3: ORGANIZING THOSE VARIETIES

Finally, it’s important that you organize those varieties on your site in a way that makes sense to search engines and users.

That means offering additional information for every sub-type of a keyword that you want to target.

So from your “running shoes” page, users should be able to click to a page that talks about “women’s running shoes” only.

They should also be able to click to a page about “discount running shoes” and “brand name running shoes” just as easily.

Those pages should contain more specific information to reinforce that keyword. The more specific you can be, the better your chances will be of having those pages show up for even more specific keywords.

With this example in mind, we have our answer to our original question.

How many keywords should you target?

For every page you have on your site, target one keyword specifically.

If that keyword has variations, create other pages to cover those variations in greater detail to offer the best possible information to your users.

Be as specific as you can, and include variations of a keyword only if they make sense naturally. Don’t try to cram one page full of keywords that apply to one general subject.

With that kind of specificity, you can be sure that you’ll best serve the wants and needs of your users — especially through Google.

It also gives you the chance to show Google and site visitors how much you know about topics related to your industry. That makes you an authority among your competitors, which further drives potential customers to your business.

So if you want to make the biggest and best impact on your customers, concentrate on one specific keyword per page. Even if it’s a general page that links to other related pages, be as specific as you can.

Once you do that, your site’s content will be hyper-targeted to long-tail keywords that can continue generate traffic and new potential customers. That gives you more potential to grow, and you can refine those pages individually to more efficiently convert visitors into paying customers.

And after you do that, you can target more keywords, repeat the process, and grow even more!

Improve your company’s use of keywords

Klever Digital is a full-service Internet marketing agency, and we know the value of targeting high-value keywords for any business.

If you want to start showing up in search results from Google, Bing, and other search engines, we can make it happen!

Contact us today to create a keyword strategy that’ll help your business grow!

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Search Engine Optimization

Search Engine Optimization

Search engine optimization, or SEO, considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website. Consider SEO services if you’re interested in:

  • Gauging the competitiveness of your online search market through detailed competitor analysis
  • Reaching potential customers who are much more likely to convert because they already express interest in the products and/or services you offer from their search query alone
  • Achieving increased website traffic, higher conversions and a significant ROI

About Search Engine Optimization Services from Klever Digital

Search engines are the gateway through which potential customers find your product. Your company’s placement in the top ten search results for relevant keywords is crucial for your business if you want to be a competitor in your industry.

After implementing a customized, well-researched, and properly-executed search engine optimization campaign, your business will see a massive influx of new leads. As one of the world’s top search engine optimization companies, Klever Digital has the expertise, dedication, and proven track record of excellence to ensure your online search engine optimization campaign is successful and profitable.We have a plan that’s perfect for you.

 

The steps we take to optimize your website:

1. RESEARCH

icons showing how we research

In order for us to optimize your website in the best way possible, we first have to understand your business, your industry, your competitors, and what you want from your website.

After we’ve gotten to know you, we’ll have a roadmap of how to best optimize your website.

We’ll do in-depth competitor analysis in order to understand what your competitors are doing on their websites, what works, and what you’re up against.

We’ll then do a site and server analysis of your current website to see what we’re working with, and understand where to go from there.

Finally, we’ll analyze 200+ on-site SEO factors that will help us to improve your website so that you drive the traffic you desire.

2. OPTIMIZE

icons showing how we optimize

Now that we understand all of the factors involved in your business and website, we’ll start the optimization process.

We’ll make changes, big and small, to your website so that Google will be able to understand who you are and what your website presents to users.

To do so, we’ll use titles and meta descriptions that grab the attention of users, speed up your website to decrease bounce rate, and update your site architecture so that its easy for visitors to get around.

3. CONTENT

icons showing how we produce content

In order to gain quality traffic to your website, you have to have useful, updated content that your users want to read.

We will provide you with everything you need to present great content to your readers. We’ll start with topic suggestions and then we’ll provide the copy.

We’ll provide you with longform copy that educates your readers to the fullest extent, and blog posts that keep your readers coming back for more.

4. KEYWORDS

icons showing how we do keyword research

Keyword research is the heart of every SEO campaign. We’ll do all of the research for you and find keywords that help drive the most valuable traffic to your website.

We’ll pay attention to the keywords that your competitors are using too, in an in-depth competitor analysis. You’ll also recieve a keyword mapping report and advanced rank tracking.

5. EARNED MEDIA AND LINKS

icons showing how we do earned media

Klever Digital has an entire team dedicated to earning your site mentions and links from websites with high authority

At this part of the process, we will promote your content so that it is seen by as many users as possible and we’ll gain relevant mentions from popular blogs and press sites.

Our goal is to create a viral marketing campaign for you and your business.

6. TESTING

icons showing how we test

To tie everything together, we’ll make sure that your website is driving visitors through your conversion funnel by testing all of the elements that we’ve implemented.

We’ll make sure that your calls-to-action are doing their job, and if they aren’t we’ll fix it.

We also believe in continuing to improve your website, so we’ll always be there to improve your website in order to get the highest possible ROI for your business.

Choose Klever Digital for All Your SEO Needs

When your website is designed with search engine optimization in mind, it will experience increased website traffic, a higher number of conversions, and a significant ROI.

As one of the best search engine optimization companies in North America, we can give you real results—and change your business for the better.

Visit our SEO packages page for additional information on our SEO plans and services.

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Houston SEO Service Guarantee

SEO Service with Guaranteed Search Engine Rankings

At CWS Connectiity, our SEO services are guaranteed to increase your search engine placement and visibility, and in turn site traffic, so you can experience a positive return on your investment. Our methodology and expertise equate to an approach toward SEO that is second to none. In fact, we’re so confident in our approach, that our SEO services include guaranteed 1st page search engine rankings.

So what exactly is included in a guaranteed search engine optimization plan? The exact number of keywords guaranteed varies depending on which SEO plan you choose, but every plan includes guaranteed search engine placement or your money back.

That’s right—we will refund your entire initial SEO campaign investment if we don’t reach the goals we set for your campaign. That means when we offer guaranteed placement on a search engine, it’s a low-risk investment for you that can yield a high ROI.

Our guaranteed SEO is a show of our confidence to deliver the results you want. So what are you waiting for? Give us a call today at 832-953-4350 to get started!

We aren’t happy until you see positive results from our campaigns. Don’t hesitate! Sign up for our guaranteed services today!

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The prices of our guaranteed search engine optimization services are determined by the number of keywords in your strategy, the number with guaranteed search engine placement, and the number of 1st page Google results.

While many SEO companies charge astronomical and unrealistic fees for guaranteed services, our expertise as an SEO agency us the confidence to offer you a full refund if we don’t deliver. No gimmicks—just guaranteed search engine placement and a partnership with a top-ranked SEO firm.

Guaranteed SEO service packages

Please see the SEO pricing chart below to find out exactly what our guaranteed SEO services include:

 

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ROI that Far Exceeds the Cost of SEO Services

Our team of search engine optimization specialists adheres to the undeniable truth that without a positive return on your investment, any marketing campaign, whether online or off, is simply futile. When you partner with us, that isn’t a concern – because with each search engine marketing campaign we manage, your ROI is at the forefront of your account manager’s mind.

As a guaranteed SEO company, we know that every website and company is different—there is no “average” site or company. And we keep that in mind as we work to give you the best SEO placement possible.

At Klever Digital, we understand that what works best for one company may not work for another, and we recognize the uniqueness of all of our clients in their SEO endeavors. That’s why when you partner with us, we’ll build your campaign around your business goals and objectives. We’ll determine the best possible keywords and strategies for your site, and build your guaranteed search engine optimization strategy around that.

This means that only is your plan fully custom, but so are the guarantees we offer. Instead of giving you a generic, one-size-fits-all promise, we’ll make sure that the goals we set for your campaign are truly relevant to your overall marketing goals.

We’ll always keep your specific objectives in mind to ensure that your success exceeds your expectations. We attribute our success to your success, and we don’t settle for anything less than greatness. That’s why we offer guaranteed SEO services for our clients.

With our SEO pricing, you’re also getting the guarantee of success in major search engines like Google. Our track record is outstanding with 100% of clients enjoying positive results from their SEO campaigns. What’s more, the figures proving our success are staggering, with clients achieving over 800% positive change in their organic search engine traffic. That’s why we’re so confident we can perform SEO with guaranteed results. We’ll even act as a universal search SEO consultant to keep you in the loop as we work.

How is SEO pricing determined?

SEO pricing is based on a variety of factors, and your investment depends on your company’s goals. That’s why we break our pricing into tiers for businesses of different sizes and with different objectives.

There are never any hidden SEO fees with us. We want you to know up front what you get with each one of our SEO pricing plans so you can make a well-informed decision and know what to consider when comparing the value of any SEO services package.

What our search engine optimization pricing chart doesn’t mention, though, is one of the most important factors in determining a fair SEO price: The experience and knowledge of the team of SEO specialists you get to collaborate with when you choose Klever Digital as your Internet marketing partner.

At Klever Digital, our team is made up of over 100 industry experts in a variety of areas from SEO to PPC to web design and development. When you work with us, you can rest assured knowing you will have access to some of the brightest minds in the industry who not only work in the business every day, but are passionate about Internet marketing and always stay up on the ever-changing best practices and trends involved.

The SEO pricing formula we adhere to begins with the number of keywords (and key phrases) your site will be optimized for, as well as the number of 1st page Google results guaranteed. As a part of our guaranteed SEO service, these SEO pricing factors serve as the foundation of the cost of each of our SEO plans. They establish what type of strategy is needed moving forward, and give you a benchmark by which to measure our success.

While all of our SEO plans include site and server cleanup without cutting any corners, the plans differ in the extent of additional services provided, from consultation to link building and SEO copywriting services to social elements in search. We even offer local guaranteed SEO services for small businesses looking to capture their city or town’s market.

Why does SEO pricing vary from firm to firm?

Unfortunately, there is no industry standard for average SEO prices, and not every firm offers guaranteed search engine optimization services. This means any firm can claim they do SEO and can charge whatever SEO prices they desire. The burden is ultimately left to the client to determine a fair SEO price.

This only furthers the importance of understanding what you will get for your Internet marketing investment, so you can conclude whether or not it is worth the return you expect. Ultimately, your decision should be based on the overall, long-term value of the SEO services provided – and one of the best ways to gauge that is by looking at the guaranteed results. Let’s get your SEO program started today! Contact us

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16 Reasons Why You Need a Website Care Plan

 

In the early years of the Internet, things were different. You could just hire a web designer, pay thousands of dollars, and be done. The website would then sit on the Internet, and the leads would flood in. Sites didn’t need extra attention and hands-on maintenance except to change out the occasional wording of something. That was rare, perhaps once or twice a quarter, more if a small business ran specials, but not often. Small business websites also weren’t being bombarded by global hacking attacks. Now, things have changed.

What Needs Maintenance?

Flash forward to our day, websites need maintenance. Fortunately, small business websites are more affordable than before (depending whom you hire). You can get a professional website for $1-5,000 instead of $10k+. There will always be design firms that have a talented, college-educated staff and charge a premium fee. These firms provide a top-notch product but don’t satisfy every small business’s budget.

Website design labor is more affordable up-front, but ongoing website maintenance is necessary to keep it running smoothly. We call this, Website Care Service. Most website design firms have a similar service. What does this include, and why do you need this service? Here’s 16 quick reasons:

  1. Domain — Every website needs a domain name. We register, setup, manage, and renew your domain name as necessary. Most individuals don’t know about DNS settings, MX records, WHOIS registration, etc., but we do! This is why we take care of your precious domain name and make sure no one else steals it away.
  2. Hosting — Domain names needs hosting to make your website live on the Internet. We have high-end servers that are both fast and secure. With cheap servers, you get what you pay for. Hosting can be really affordable, yet slow and easily hacked. Our servers are responsive and hardened against hackers.
  3. Email Hosting — Instead of operating a business under a Gmail, Yahoo or AOL address, use a professional email address that includes your website’s domain name. A typical business email address format is contact @ YourBusiness.com. We provide hosting for this new email address and support when you have issues. We also help set it up on all your devices.
  4. Uptime Monitoring — Guaranteed 99.99% uptime on our servers. This means your website will always be live and ready for your customers. Approximately 5 minutes of downtime in the middle of the night is natural. No one can guarantee 100% uptime. Best of all, part of our Website Care Service is monitoring your website for downtime. If the site is down for more than a couple minutes, we investigate and fix the problem.
  5. Backups — If your website gets hacked and wiped entirely, you need to start from scratch. To remedy this, we keep daily backups of your website, so if disaster strikes, you can be back up and running in minutes, not months. Furthermore, copies of our backups reside in 7 unique locations, both onsite and in the cloud. Your data is safe!
  6. Security Updates — WordPress websites (core, theme and plugins) often update for security purposes. We safely apply these patches and keep a backup in case things go wrong. We actively monitor your website for new major and minor updates and apply them in the background. Your website stays live in the process.
  7. Search Engine Optimization — We connect your website to Google Webmaster Tools and monitor it for SEO improvements and issues. This is a tool provided by Google itself for webmasters. It provides insights on the pages they’ve crawled on your website and tips on improving your ranking.
  8. Local Listings — If your local listings have incorrect contact information, potential customers might not be able to reach you. We ensure your business name, address, email, and phone number are accurate on your local listings, such as Google My Business, Google Maps, and Facebook.
  9. SSL — eCommerce websites must be secured by an SSL certificate. Otherwise, sensitive credit card information can be easily stolen. SSL certificates also provide a small SEO boost since the tech world advocates security. We make sure SSL certificates are properly installed and renewed.
  10. Geo-Redundancy — Your website is simultaneously hosted on two separate server clusters in two geographically separate data centers. If the first location is unexpectedly interrupted, your site will automatically continue running in the second location- without any data loss. Locations are in sync and immediately available with your live data!
  11. Virus Removal — In the event that your website does get hacked (even with all the security measures in place, this is never an impossibility), we take time to remove the virus, clean up the website and restore the data. This also includes contacting search engines and browsers that have blacklisted your website because of the virus. You can’t be 100% protected against viruses, but we make it quite difficult to hack your website and speedily clean it up if it is hacked.
  12. Site Updates — When your contact information changes, you have a new service, want to update prices, got a new testimonial, have new pictures, or anything else to add, remove or update on the website, a website maintenance service lets you make any changes you’d like. With our Website Care Service, we’re available via email, phone, or text message to fulfill your update requests.
  13. Support — Clients often have questions or concerns about their website. Don’t let your website be a mystery— ask away! We’re here to help and are available by text, email, or phone.
  14. Blog — If you have a Blog, What’s New or News section on your site, we give you a special login to update it yourself. Alternatively, we can always do this for you. Just email your new post, and we’ll make sure it goes onto the site.
  15. Analytics — What good is a website if you can’t track its performance? We install and monitor Google Analytics to give you real data on your website’s visitors. This includes how many people visited your website, if they returned, whether they’re on mobile devices or desktops, where in the world they are, and much, much more. Use this data or hire a professional marketing specialist to get the most out of your website.
  16. Performance Optimizations — High-def photography, videos, seemingly endless content, and lots of pages can cause websites to slow down, even on fast servers. Therefore, we have extra tweaks and optimizations we can do to drastically speed up your website. Some sites load twice as fast after we work on them! This benefits both your search engine rankings and user-experience.

Conclusion

Now that you have 16 solid reasons for website maintenance and care, do you need our Website Care Service? Many Houston area small businesses have hired us strictly because we offer  this service. Whatever your website need, we’re here to help! Call (832) 953-4350 or send us a message for a quote.

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What You Should Know About Color Psychology

If you’re in the process of designing a website, then it’s crucial that you spend as much time as possible researching all the various aspects of good design. It’s not enough to simply create a layout based on what you think looks good; you need to understand the ‘user experience’, color theory, typography and much, much more.

That’s why you’re often better off getting a professional team to design your site instead – if you choose the right people, their services should pay off for themselves through the increased amount of business the site generates.

Color psychology is one area of design that often gets overlooked by those outside the industry but it’s a very important aspect of a well-designed site nevertheless. Read on then and we’ll look at what color psychology is, how it works and why it’s so important for your business.

What is Color Psychology?

Essentially, color psychology is psychology when it relates to color; meaning that it describes the way that color influences our behavior.

Did you know for instance, that the color red will instantly cause your heart rate to increase? Evolutionary theorists propose this is because it would have often indicated danger in the wild – in the form of snakes or fires for instance. The same is true for orange to a lesser extent, which is also considered to be a color that causes aggression.

Did you know that fast food chains often use a lot of red and orange in their décor in order to encourage customers to leave quicker? This increases turnover and thus frees up seats to allow for more profits taken in a day!

Conversely, the colors blue and green have been shown to reduce our heart rate and help us to feel relaxed.

What Has This Got to do With Web Design?

So how does this impact your web design?

Well, if you want to encourage action for instance, then you want to consider using red and orange colors. Go and look at some example sales landing pages and you’ll notice they use a lot of these colors – particularly in the ‘Buy Now!’ buttons.

Here’s an infographic on how colors impact conversions. If your site isn’t a landing page though, then you’ll want to stay away from colors that get people worked up and instead use more greens and blues. People like feeling calm and if you use these colors then you’re likely to see your bounce rate reduced.
How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic

Other Factors

There are many other factors to consider too though. For one, you need to think about what your choice of color is communicating, which will depend largely on the associations we hold about those colors. We think of black as being ‘premium’ for instance, whereas green suggests environmentalism.

Then there’s your branding to consider. What color is your logo? And will the colors that best affect the psychology of your visitors also go well with that? Then there’s what looks good generally to bear in mind. Finally, it’s important to understand which colors are most comfortable to read and how you can leverage contrast to this end as well as to direct attention.

Those are a lot of objectives you need to be thinking about with your color choices then. Fortunately, if you leave it to the talented team at Klever Digital, you can rely on us to handle it for you and just focus on reaping the benefits!

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